// SECTION 1a //
ATTENTION: [Your specific ICP descriptor who is experiencing specific situation]
// SECTION 1b //
[Your Headline Here]
[Your subheadline - expands on promise, includes MATE name and timeframe]
//SECTION 2 //
You ask "HOW WAS YOUR DAY?"
## SECTION 2: THE PROBLEM (COMBINED - 400-500 WORDS)
[PASTE ENTIRE SECTION 2 HERE]
This section flows continuously from:
• Trigger scene ("You hit save...")
• What it used to be like vs. now
• "Here's what's really happening"
• Daily evidence (3-4 symptoms)
• What they've tried (❌ bullets)
• Deep fear they won't say out loud
• Transition headline in ALL CAPS
• Hope injection ("Here's what you need to know...")
• Ends with "And that changes everything."
DO NOT BREAK THIS SECTION UP - It's one continuous 400-500 word block.
NO CTA BUTTON HERE - Flows straight into Section 3.
## SECTION 3: ROOT PROBLEM REFRAME (225-250 WORDS)
[PASTE SECTION 3 HERE]
This section starts with:
STOP [what they're doing wrong]
Then includes:
• Why current approach doesn't work
• The guessing pattern (3 things they're guessing)
• 3 questions (surface reason vs. deeper reason)
• KEY INSIGHT about understanding vs. trying harder
• "We have a tool that will help you..."
This is where your ANGLE is stated explicitly.
There's a reason they're acting this way and once you understand, everything changes.
Get It Now For Only $7
YOU’RE SAVING $40 TODAY
Grab The Know Your Child Assessment Tool for only $7
🔒100% Secure 256-Bit Security Encryption
//SECTION 3 //
STOP [what they're doing wrong]
Subheadline Here
• Why current approach doesn't work
• The guessing pattern (3 things they're guessing)
• 3 questions (surface reason vs. deeper reason)
• KEY INSIGHT about understanding vs. trying harder
• "We have a tool that will help you..."
This is where your ANGLE is stated explicitly.
Subheadline Here
• Why current approach doesn't work
• The guessing pattern (3 things they're guessing)
• 3 questions (surface reason vs. deeper reason)
• KEY INSIGHT about understanding vs. trying harder
• "We have a tool that will help you..."
This is where your ANGLE is stated explicitly.
We have a tool that will help you...
// SECTION 4 //
But First, Our Story:
Understanding this one thing saved our son's life
From: [Insert Name]
Location: [City, State]
[Your situation and struggle]
[Discovery/breakthrough moment]
[The ultimate test story]
[The result]
[Why you created this tool]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare nisi sed euismod commodo. Sed ac sem suscipit, scelerisque nisl ac, viverra purus. Cras luctus, mauris a cursus facilisis, nulla odio sagittis nisl, at molestie nisl mi eu diam. Nam ut urna nisl. Sed vitae gravida sem. Vivamus vulputate massa sed mi efficitur sollicitudin.
Ut venenatis magna a est vestibulum, sit amet sagittis velit luctus. Donec aliquet, ligula id iaculis ornare, felis tortor interdum est, quis consequat dolor lorem eu ligula. Curabitur quis magna scelerisque, sodales est at, hendrerit nulla.
Morbi blandit massa ut mauris fermentum, vitae venenatis magna vulputate. Duis rutrum ex nec lorem ornare, a commodo magna euismod. Pellentesque rutrum mauris et quam consequat, eget dignissim eros iaculis. Vestibulum nisl nisl, placerat vel lectus in, pharetra lacinia dui. Duis a lorem placerat, aliquet tortor sollicitudin, varius eros. Sed porta purus hendrerit sapien tempus, ac consectetur turpis maximus.
Proin ullamcorper, urna et posuere ullamcorper, felis odio lacinia risus, vitae pretium augue nunc in ante. Cras ac mauris eu lorem faucibus pellentesque et sed orci.
Quisque tempus erat vitae ornare porta. Morbi lacus lacus, ultrices in odio varius, laoreet fringilla neque. Aliquam erat volutpat. Nunc varius ex erat, non auctor justo ornare quis. Pellentesque sit amet imperdiet nunc. Quisque urna elit, luctus eu finibus aliquam, gravida eget mauris. Maecenas vitae tincidunt ex. Maecenas pellentesque tortor turpis, vel faucibus purus vulputate vitae. Quisque interdum magna eros, eu hendrerit libero consectetur vel.
In odio magna, sagittis placerat accumsan pulvinar, tristique sit amet velit. Maecenas tincidunt ut arcu quis vehicula. Mauris dignissim bibendum scelerisque. Fusce iaculis, risus et eleifend condimentum, nibh tortor vehicula neque, sit amet euismod est enim nec orci. Aenean dictum augue fermentum, pulvinar est at, ornare felis. Morbi maximus mi in varius porta.
That's why we created the [Insert Tool Name Here].
// SECTION 5 //
Introducing...
[YOUR TOOL NAME]
Give us just [timeframe], and we'll help you [understand/discover] —
so you can [result].
HERE'S A SNEAK PEAK
// SECTION 6 //
This section explains:
• What the MATE helps them finally understand
• What they DON'T need (contrast)
• What they DO need (the one thing)
• The emotional outcome they'll feel
This reinforces your angle from Section 3.
// SECTION 7 //
Too Good To Be True?
Check Out Some Of The Latest Wins
[TIMEFRAME] (And Counting) Everyday People Learn How To [Achievement] In Just [TIMEFRAME]!
"Highly Recommend This"
OPENING HOOK - brief context or previous state]... [MAIN RESULT IN BOLD] [additional context or emotional impact]. [CREDIBILITY/PROCESS STATEMENT]. [GRATITUDE/RECOMMENDATION]!
[First Name Last Initial]
"Highly Recommend This"
OPENING HOOK - brief context or previous state]... [MAIN RESULT IN BOLD] [additional context or emotional impact]. [CREDIBILITY/PROCESS STATEMENT]. [GRATITUDE/RECOMMENDATION]!
[First Name Last Initial]
"Highly Recommend This"
OPENING HOOK - brief context or previous state]... [MAIN RESULT IN BOLD] [additional context or emotional impact]. [CREDIBILITY/PROCESS STATEMENT]. [GRATITUDE/RECOMMENDATION]!
[First Name Last Initial]
// SECTION 8 //
FOR THE PRICE OF [comparison - like "a peppermint mocha"] [BENEFIT HEADLINE]!
[Primary output 1]
[Primary output 2]
[Primary output 3]
[Primary output 4]
[Primary output 5]
[Framework/lens they get]
TOTAL INVESTMENT
TODAY ONLY
$47 $7
*This special rate will disappear soon.
// SECTION 9 //
And to make this decision even easier…
We created [TOOL NAME] to [why created].
If you don't [outcome] after [using it], send our support team a
message within 30 days, and we'll refund your full payment.
Because you deserve to feel [what they deserve to feel].
[Core reassurance statement]
// SECTION 10 //
You Don't Need To Overhaul Your Entire Parenting Approach To Start Connecting - You Just Need To Understand WHO You're Parenting.
The Difference Just [TIMEFRAME] Can Make...
BEFORE
[Current struggle 1]
[Current struggle 2]
[Current struggle 3]
[Current struggle 4]
[Current struggle 5]
AFTER
[Transformation 1]
[Transformation 2]
[Transformation 3]
[Transformation 4]
[Transformation 5]
This isn't about [what it's NOT]—it's about [what it IS].
[Reinforcing sentence]
// SECTION 11 //
⚠️
You can't [pause/stop the thing]... but you can [stop failing approach].
The $[LOW PRICE] [offer description] is disappearing soon, and when it does, the price jumps to $[HIGH PRICE].
You've been [current approach] long enough.
Don't [do same thing] your way out of this, too.
Right now, you can still [get result]—finally have [what they've wanted]—at a price that feels like you hacked the system.
Next round?
Higher price.
[Same problem 1].
[Same problem 2].
👉 [Direct instruction]. [Stop doing X]. And finally [get result].
// SECTION 12 //
FOR THE PRICE OF [comparison - like "a peppermint mocha"] [BENEFIT HEADLINE]!
[Primary output 1]
[Primary output 2]
[Primary output 3]
[Primary output 4]
[Primary output 5]
[Framework/lens they get]
TOTAL INVESTMENT
TODAY ONLY
$47 $7
*This special rate will disappear soon.
// SECTION 13 //
[TIMEFRAME] TO STOP THE [PROBLEM]
(AND THE [SPECIFIC FEAR])
Let's be honest, [audience] to [audience]...
[Daily reality - 2-3 sentences about their actual life]
By the time [end of day], you're [exhausted state] and wondering
if [self-doubt question].
You tell yourself [what they tell themselves].
But deep down, you know [what they actually know].
You shouldn't be [thing 1].
You shouldn't feel [thing 2].
And you sure as heck shouldn't [thing 3].
Now picture this:
You [understand what].
You [know what].
You [act how].
[What comes back].
You [stop doing what].
You [feel how].
👉 [Direct instruction]. Because "[old approach]" isn't a strategy
and your [person] deserves [what they deserve].
// SECTION 14 //
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